Medical Device Industry News in Japan
May 16-19, 2024
The Heart Rhythm Society (HRS) is a 501(c)(3) international nonprofit organization. Founded in 1979, HRS is a leading resource on cardiac pacing and electrophysiology. Our specialty organization represents medical, allied health, and science professionals from more than 90 countries who specialize in cardiac rhythm disorders.
Vision: to end death and suffering due to heart rhythm disorders.
Mission: to improve the care of patients by promoting research, education, and optimal
June 1-5, 2024
SLEEP is the annual meeting of the Associated Professional Sleep Societies, LLC (APSS), which is a joint venture of the American Academy of Sleep Medicine (AASM) and the Sleep Research Society (SRS).
The SLEEP meeting provides evidence-based education to advance the science and clinical practice of sleep medicine, disseminates cutting-edge sleep and circadian research, promotes the translation of basic science into clinical practice, and fosters the future of the field by providing career development opportunities at all levels. There is simply no other gathering of sleep professionals anywhere of this scale. The conference is attended by thousands of individuals from all around the world, all connected by their interest and/or expertise in sleep medicine. Many of these attendees are pioneering leaders in the field. If you are looking to network, you must attend SLEEP.
May 17-22, 2024
ATS is planning an exciting, dynamic program for this year’s meeting in San Diego, where you’ll have the unique opportunity to connect, engage, and collaborate with colleagues from diverse regions of the world, specialty areas, and career levels, all of whom are helping to shape the future of respiratory medicine.
The conference will showcase a wide array of programming featuring informative scientific sessions, a lively Thematic Poster Hall, a vibrant Exhibit Hall, engaging industry sessions, specialty events, and unique networking opportunities. No matter what your area of interest is in respiratory health, the ATS International Conference remains the can’t-miss event of the year.
ATS 2024 is a cash free event.
CES 2023 in Las Vegas
I am extremely excited to announce that I will be attending the Consumer Electronics Show (CES) for the first time next week! As a digital marketer, I am always looking for new opportunities to learn about the latest technology and trends in the industry. And there is no better place to do that than at CES, which is the world's largest and most influential tech event.
One of the main reasons I am excited to attend CES is to meet with many Japanese companies. Japan has a thriving tech industry and is home to some of the most innovative and forward-thinking companies in the world. I am eager to learn about their digital marketing needs and see how I can help them grow their businesses.
In preparation for my trip, I have been researching the companies that will be exhibiting at CES and making a list of the ones that I want to visit. I have also been reaching out to them to schedule meetings and demos, so that I can get a better understanding of their products and services.
In addition to meeting with Japanese companies, I am also looking forward to attending the conference sessions and panels at CES. These events provide a great opportunity to learn from industry experts and network with other professionals in the tech industry.
Overall, I am extremely excited to attend CES for the first time and can't wait to see what the event has in store for me. I am confident that it will be a valuable and enlightening experience, and I am looking forward to bringing back new ideas and insights to my clients. https://www.ces.tech/
Are you planning to do business with Japanese companies but unsure about what to expect? Don't worry – here is a list of the top 10 mistakes foreign companies make when dealing with their Japanese counterparts.
Not understanding Japanese business culture: Japanese business culture is based on hierarchy and group harmony, and decision-making can be slow and consensual. If you're used to getting straight to the point and making quick decisions, you might need to adjust your approach.
Skipping the preparation: Japanese companies expect you to have a thorough understanding of your products, services, and business plans. Don't skimp on the research – it's essential to building credibility and trust with your Japanese partners.
Neglecting to build relationships: In Japanese business culture, relationships are everything. Make sure to take the time to get to know your Japanese counterparts and build trust – it will pay off in the long run.
Not understanding the role of intermediaries: Japanese companies often use intermediaries, such as trading companies or distributors, to facilitate business with foreign companies. Make sure you understand how these intermediaries fit into the overall business relationship – otherwise, things could get confusing fast.
Ignoring protocol: Protocol is important in Japanese business culture, and it's essential to follow proper etiquette when it comes to greetings, gift-giving, and business card exchange. Don't be that person who whips out a business card with one hand from your pocket.
Being too direct: In Japanese business culture, direct communication is not always appreciated. Make sure to be polite and respectful, even if you disagree with your Japanese counterparts.
Failing to tailor marketing materials: Japanese consumers have different preferences and expectations than those in other markets, so make sure to tailor your marketing materials and sales pitch accordingly.
Ignoring the importance of quality: Quality is highly valued in Japanese business culture to the extent of 0% failure rates and defects. No matter how long you have been selling products in the US with no customer complaints, the Japanese WILL find a quality issue with your product.
Being overly aggressive in negotiations: Japanese business culture values harmony and consensus, so try not to be too pushy or aggressive in negotiations. The Japanese are master negotiators and use the technique of silence (and gasping for breath) quite effectively.
Neglecting to follow up with a thank you: Follow-up is important in Japanese business culture, so make sure to follow up on any promises or commitments made during negotiations or meetings. Most importantly, always start any follow-up with a thank you for the last meeting.